The Top 10 Best Online Trading Platforms for Investors

Investing your hard-earned money in the financial markets can be an exciting yet daunting endeavor. With the rise of fintech, there are now a plethora of online trading platforms to choose from. But how do you select the best one for your needs as an investor?

This comprehensive guide provides an in-depth look at the 10 best online trading platforms in 2023 based on fees, tools, research, ease of use and more. We’ll go over the pros and cons of each platform to help you determine which is the right fit for your investment style and experience level. Let’s dive in!


Online trading platforms empower individual investors to take control of their financial futures. They provide easy access to global markets right from your smartphone or desktop. You can open an account, deposit funds and start trading stocks, ETFs, options, cryptocurrency and more within minutes.

But not all trading platforms are created equal. Choosing the right one can impact your profitability and success in generating wealth over the long-term. The best platforms offer $0 commissions, powerful trading tools, real-time market data, research capabilities, educational resources and excellent customer service.

This guide will highlight the top 10 best online trading platforms that excel across all of these criteria. We’ll provide an overview of fees, key features, pros and cons and more so you can select the ideal platform for your investing needs. Whether you’re a beginner learning the ropes or an experienced active trader, there is a top-rated online broker on this list for you.

Let’s get started on finding your next trading platform!

How We Chose the Best Online Trading Platforms

In ranking the top online trading platforms of 2023, we used a methodology focused on pricing, features, tools, research capabilities, ease of use and customer service. Here are the key factors we evaluated:

  • Cost – Commissions, account fees, trading tools pricing
  • Trading tools – Desktop/mobile apps, order types, screeners, charting, virtual trading
  • Research & data – Analyst ratings, fundamentals data, news, charting, screeners
  • Education – Courses, videos, tutorials, guides, webinars
  • Ease of use – Intuitive platforms,Accounts set-up, navigation, searching
  • Customer service – Phone, chat, email, branches, social media
  • Cryptocurrency trading – Coins offered, wallet storage, staking rewards
  • Internationals offerings – Access to global exchanges in different regions

We thoroughly researched each platform and consulted reputable industry reviews. Our rankings are based on the overall quality of the trading experience offered to both beginning and advanced investors.

Now let’s dive into the top online trading platforms for 2023!

1. TD Ameritrade

With $0 commission trading, robust research and education for beginners, plus powerful tools for active traders, TD Ameritrade delivers a top-rated platform experience.


  • $0 commissions for online stock, options and ETF trades
  • No account minimums or inactivity fees

Key features

  • Leading trading platforms – Thinkorswim and TD Ameritrade Mobile
  • Stock, options, ETFs, futures, forex trading
  • Paper trading and virtual trading capabilities
  • Advanced charting with technical indicators
  • Level II quotes and real-time CNBC videos


  • Excellent trading platform features & screeners
  • Easy account setup with paper trading
  • Great research, education and retirement planning


  • $0 commissions don’t apply to mutual funds or fixed income
  • Advanced traders may want more customizable options

With its powerful trading platforms, robust research and education offerings, TD Ameritrade is a great choice for beginner and active traders alike.


E*TRADE delivers a full-featured trading experience alongside $0 commissions and strong research tools that help investors make informed decisions.


  • $0 stock, ETF and options trades
  • No account minimums

Key features

  • Easy-to-use trading platform with technical charts
  • Stock, options, ETF, mutual fund and futures trading
  • Screeners, analyst ratings and real-time streaming data
  • Education center with videos, articles and guides


  • User-friendly web and mobile platforms
  • No account minimums and no inactivity fees
  • Excellent research insights, screeners and data


E*TRADE makes it easy for beginner investors to start trading smoothly while providing active traders with the tools to execute advanced strategies.

3. Charles Schwab

Charles Schwab provides commission-free trading alongside powerful research, education and tools to become a confident self-directed investor.


  • $0 stock, ETF and options commissions
  • No account minimums, inactivity fees or deposit requirements

Key features

  • Easy-to-use StreetSmart trading platforms
  • Stock, ETF, options, mutual fund and futures trading
  • Robust screeners with customization options
  • Equity ratings, third-party research and tools


  • Wide range of accounts with no minimums
  • Excellent trading platform and education
  • Strong investment research & planning tools


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Whether you’re a beginner or experienced trader, Charles Schwab provides commission-free trading and the tools to help you make informed investment decisions.

4. Fidelity

Fidelity is a full-service broker providing $0 trades alongside powerful platforms, research capabilities and education that helps investors trade confidently.


  • $0 stock, ETF and options trades
  • No account minimums or maintenance fees

Key features

  • Robust Active Trader Pro and mobile platforms
  • Technical indicators, charting, screeners and Level II quotes
  • Equity research reports, ratings and real-time news
  • Educational articles, videos and live events


  • Leading trading experience for active investors
  • Excellent research and investment analysis tools
  • 24/7 live phone and chat support


  • Advanced features and screening require premium platform
  • Less guidance for complete beginners

Fidelity delivers a great combination of easy-to-use platforms, insightful market data and competitive pricing for savvy DIY investors.

5. tastyworks

tastyworks offers low-cost stock and options trading alongside powerful analytics tools and an engaging social community tailored to options traders.


  • $0 stock and ETF trades, $1 per options contract
  • No account minimums

Key features

  • Visual, intuitive trading platform and mobile app
  • Options strategies builder to analyze profitability
  • Custom screening, charting tools and probability calculators
  • Education and community focused on options trading


  • Very low fees especially for options trading
  • Social community tailored to options traders
  • Excellent tools for analyzing options strategies


  • Less suitable for buy-and-hold investing
  • Web-only account signup

For option traders, tastyworks provides a visual platform with stellar analytics capabilities to finesse options strategies. The social community provides ample educational resources.

6. TradeStation

TradeStation offers advanced trading and analysis tools alongside discounted pricing for active stock, options and futures traders.


  • $0 stock and ETF trades, $0.50 per options contract
  • $148 minimum platform fee waived with enough trading activity

Key features

  • Advanced desktop and web trading platforms
  • Technical analysis with 100+ indicators
  • Built-in strategy creation and backtesting
  • Real-time Equity Profile trading research


  • Leading-edge trading and analysis tools
  • Powerful options analysis and screening
  • Discounted active trader pricing


  • High minimum platform fee if not an active trader
  • Setup process can be complex

TradeStation shines for active traders seeking state-of-the-art trading, analytical tools and competitive commission pricing.

7. Merrill Edge

Merrill Edge provides commission-free trading, quality research tools and premium education content from Merrill alongside Bank of America banking integration.


  • $0 stock, ETF and options trades
  • No account minimums

Key features

  • Easy-to-use website and mobile trading apps
  • Integrated Bank of America banking and accounts
  • Equity research reports, ratings, market data and tools
  • Educational articles, videos and guides


  • $0 trades with no account minimum
  • Seamless Bank of America account integration
  • Helpful education content for beginners


  • Less robust for advanced traders
  • Limited screeners and charting capabilities

Merrill Edge is great for Bank of America customers wanting straightforward, commission-free trading alongside reputable investment research.

8. Ally Invest

Ally Invest offers low-cost trading, quality market analysis tools and a unique rewards program that provides discounts for active investors.


  • $0 stock and ETF trades, $0.50 per options contract
  • No account minimums or account fees

Key features

  • Visually intuitive web trading platform and mobile apps
  • Robust stock research with ratings, analysis and strategies
  • Discounted commissions the more you trade
  • Forex trading and managed portfolios available


  • Low fees with opportunity for discounted commissions
  • Helpful investment research and analysis
  • No account minimums or inactivity fees


  • Less advanced trading functionality vs competitors
  • Basic education offerings

Ally Invest provides active traders solid pricing and helpful investment research while offering incentives to lower commissions with more trading activity.

9. Webull

Webull delivers commission-free stock and options trades alongside advanced trading tools and market data for active DIY investors.


  • $0 stock, ETF and options trades
  • No account minimums, account fees or deposit requirements

Key features

  • Advanced trading platform with technical charts
  • Level 2 market data, real-time news and curated Twitters feeds
  • Robust screeners, heat maps and paper trading
  • Extensive chart indicators and customization


  • $0 commission trading with no account minimums
  • Powerful trading platform features for active traders
  • Helpful community and education offerings


  • Limited research and fundamental data
  • More complex for complete beginners

Webull excels at providing active traders with robust trading tools, market data and commission-free pricing. The social community also helps educate novice investors.

10. Public

Public provides commission-free stock trading and IPO access through social community investing for both new and experienced investors.


  • $0 commission trading for stocks and ETFs
  • No account minimums

Key features

  • Intuitive mobile trading app
  • Social community with ideas, analysis and chat
  • Fractional share investing
  • Thematic and custom pie investing options
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  • $0 commission trading great for beginners
  • Engaging social community experience
  • Get access to upcoming IPOs


  • Only stocks, ETFs and fractional shares (no options)
  • Web platform and advanced tools lacking

Public offers an easy, social-based investing experience surrounding stocks and ETFs, especially for newer investors looking to get started in the markets.

Key Takeaways – Choosing Your Online Trading Platform

Deciding on the right online trading platform can be a challenging undertaking given the number of choices. Here are a few key considerations as you select your broker:

  • Trading style – Active or passive? Frequent or infrequent trades? Different platforms cater to different trading preferences.
  • Markets traded – Stocks, options, ETFs, futures, forex, cryptocurrency? Ensure your platform offers what you want to trade.
  • Fees – Commissions, account minimums or maintenance fees can eat into your profits if not properly evaluated.
  • Platform functionality – Choose easy to use platforms for simplicity or robust advanced trading capabilities if you need them.
  • Education & research – Beginners benefit from robust education resources while advanced traders need tools to conduct due diligence.

The top online trading platforms highlighted above represent the best-in-class across core factors to help every trader succeed according to their investing style and experience level. Finding the right fit will enable you to confidently trade stocks, options, ETFs and more as you work to build your wealth over the long-term.

Frequently Asked Questions

Q: What is the best online trading platform for beginners?

A: The best online trading platforms for beginners are E*TRADE, TD Ameritrade and Charles Schwab. All three provide excellent education resources like interactive courses, videos and articles to help new investors learn the ropes in a simple manner. They also offer easy-to-use web and mobile platforms to start out with alongside $0 commission trading.

Q: Is Robinhood a good trading platform?

A: Robinhood pioneered $0 commission trading. However, they have faced criticism around restricting trading, lacking transparency and limited investment research. For newer investors, their lack of educational content can be challenging. More advanced traders may find the platform lacking in screeners, charting and level II data offered on other platforms.

Q: How do I choose an online broker for stock trading?

A: The key factors to evaluate when choosing an online broker for stock trading include: fees like commissions, minimums and account fees; trading tools like order types, platforms and screeners; education resources like tutorials, videos and guides; ease of account setup and navigation; and quality customer service via phone, chat or in branches. Look for $0 commission trading and powerful yet simple platforms.

Q: Is day trading profitable on trading platforms?

A: Day trading can be profitable for disciplined traders utilizing trading platforms with quality tools, low fees and insightful research. Platforms like TD Ameritrade, E*TRADE and TradeStation cater to active day traders with advanced screening tools, real-time data and discounted commissions alongside education on day trading strategies. Beginners should paper trade to refine their strategies before putting real money at risk.

Q: What is the most trusted online trading platform?

A: The most trusted online trading platforms are established brokerages like Charles Schwab, Fidelity, TD Ameritrade and E*TRADE. They offer years of experience plus client trust through strong customer service, transparent pricing, FDIC insured accounts, robust security measures and strict regulatory oversight. This gives investors confidence their assets are secure, trades will execute as expected and support is available if needed.

Q: Can I trade cryptocurrency on online trading platforms?

A: Many online brokers now offer access to popular cryptocurrencies like Bitcoin, Ethereum and Litecoin alongside traditional assets. Platforms such as E*TRADE, Webull and Charles Schwab allow crypto trading. Some offer crypto wallet storage and staking capabilities to earn rewards. Do research to ensure the platform offers ample tools, data and security to feel comfortable trading digital currencies.


Finding the ideal online trading platform is key to achieving your investing goals. This guide provides a comprehensive overview of the 10 best trading platforms across essential criteria so you can confidently select your broker. The right platform offers the combination of costs, tools, research capabilities and customer service to enable you to trade effectively.

Whether you’re a beginner or experienced trader, platforms like TD Ameritrade, E*TRADE, Charles Schwab and others highlighted offer what you need to feel empowered investing on your own. Take advantage of commission-free trading, powerful platforms and insightful market data. Learn with quality education resources to become a savvier investor over time. With the right broker, you can build wealth and realize your financial freedom.

The online brokers showcased here provide the core elements to set you up for trading and investing success. Take the time to properly evaluate your options using this guide, and find the ideal platform to launch your journey in the financial markets.

Best and Most Trusted Forex Brokers

Based on regulation, award recognition, mainstream credibility, and overwhelmingly positive client feedback, these six brokers stand out for their sterling reputations:

NoBrokerRegulationMin. DepositPlatformsAccount TypesOfferOpen New Account
1.RoboForexFSC Belize$10MT4, MT5, RTraderStandard, Cent, Zero SpreadWelcome Bonus $30Open RoboForex Account
2.AvaTradeASIC, FSCA$100MT4, MT5Standard, Cent, Zero SpreadTop Forex BrokerOpen AvaTrade Account
3.ExnessFCA, CySEC$1MT4, MT5Standard, Cent, Zero SpreadFree VPSOpen Exness Account
4.XMASIC, CySEC, FCA$5MT4, MT5Standard, Micro, Zero Spread20% Deposit BonusOpen XM Account
5.ICMarketsSeychelles FSA$200MT4, MT5, CTraderStandard, Zero SpreadBest Paypal BrokerOpen ICMarkets Account
6.XBTFXASIC, CySEC, FCA$10MT4, MT5Standard, Zero SpreadBest USA BrokerOpen XBTFX Account
7.VantageASIC, CySEC, FCA$50MT4, MT5Standard, Cent, Zero Spread20% Deposit BonusOpen Vantage Account
8.FXTMFSC Mauritius$10MT4, MT5Standard, Micro, Zero SpreadWelcome Bonus $50Open FXTM Account
9.FBSASIC, CySEC, FCA$5MT4, MT5Standard, Cent, Zero Spread100% Deposit BonusOpen FBS Account
10.BinanceDASP$10Binance PlatformsN/ABest Crypto BrokerOpen Binance Account
11.TradingViewUnregulatedFreeTradingViewN/ABest Trading PlatformOpen TradingView Account

“If you don't find a way to make money while you sleep, you will work until you die.”

- Warren Buffett

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