White Label MT4 Guide – Starting Your Own Brokerage in 2024

Starting an online FX and CFD brokerage has never been more accessible for aspiring entrepreneurs. With the proliferation of white label solutions, you can now launch your own brokerage in a matter of weeks without needing to build complex trading infrastructure and technology from scratch.

In this comprehensive 4,300 word guide, we will walk you through everything you need to know about starting a white label MT4 brokerage business in 2024 – from choosing the right partner and brokerage model, to navigating regulations and marketing your brokerage.

Outline of Contents

Choosing the Right White Label Provider

  • Elements to look for in a white label provider
  • Pros and cons of different providers

Selecting the Right Brokerage Model

  • ECN vs Market Maker
  • Retail vs Institutional focus

Types of Accounts to Offer

Trading Platforms and Tools

  • MT4, MT5, Webtrader, Mobile apps
  • Additional tools – PAMM, Social Trading etc.

Liquidity and Market Access

  • Importance of liquidity providers and bridge providers
  • Key factors to analyze liquidity

Regulations and Compliance

  • Country-specific brokers vs global brokerages
  • Necessary licenses for FX/CFD brokerages

Payment Systems

  • Payment gateways, merchant accounts
  • Supported deposit/withdrawal methods

Risk Management Systems

  • Margin management, negative balance protection etc.

Customer Support

  • Self-service portals, live chat, localized support

Choosing a Bank and IBAN Generation

Marketing Your Brokerage

  • Affiliates, email campaigns, social media

Branding and Web Design

Account Types and Spreads

Additional Revenue Streams

  • Bridge, swap fees etc.

Ongoing Development and Evolution

Choosing the Right White Label Provider

Selecting the right white label partner is the most crucial decision when starting your brokerage. Here are key factors to evaluate:

  • Technology: Assess their trading platform, account management system, risk management and compliance capabilities. MT4/MT5 is ideal.
  • Liquidity: Do they offer top tier liquidity and bridge connections to major banks?
  • Regulation: Are they regulated in major jurisdictions like EU, UK, Australia? This makes compliance easier.
  • Reputation: Check online reviews and industry reputation. Experience matters.
  • Customization: Can their platform and services be tailored to your needs? White labeling should be flexible.
  • Support: Do they offer 24/7 technical and operational support? This is crucial especially during launch.
  • Pricing: Request clear pricing on fixed vs variable monthly costs based on volume. Compare provider quotes.

Leading white label providers include companies like MetaQuotes, Leverate, Tradologic and TechFinancials. Do your due diligence to find one that best fits your specific needs and budget.

Selecting the Right Brokerage Model

Two key brokerage models exist in the industry:

ECN Brokerage

ECN brokers connect traders directly to liquidity providers through an electronic network.


  • True STP execution ensures transparent pricing
  • Tighter spreads and fairer pricing for traders
  • Attracts more sophisticated traders long-term


  • Operationally more complex to manage
  • Requires higher capitalization

Market Maker Brokerage

Market makers provide in-house liquidity and take the counterparty risk in trades.


  • Easier to manage, less reliance on liquidity providers
  • Control over pricing and spreads


  • Potential conflicts of interest in pricing
  • Traders may perceive spreads as less competitive

For new brokers, a market maker model is typically recommended. As you grow, consider transitioning to a full ECN model.

Types of Accounts to Offer

The accounts you offer will depend on your target clients. Consider offering:

  • Micro accounts – For newer traders with min. deposit of $100-250
  • Standard accounts – $500-5000 deposit, 1:30 to 1:500 leverage
  • ECN accounts – STP model, tighter spreads, ideal for pros
  • Islamic accounts – Swap free accounts for Islamic traders
  • PAMM accounts – For asset managers. Lets investors allocate funds to their strategies
  • Social trading – For copy trading between master traders and followers

Offering diversified account types will allow you to cater to a wider audience. Start with micro and standard accounts first.

Trading Platforms and Tools

MT4/MT5 Platforms

MetaTrader 4 and 5 should be your primary trading platforms. Key benefits:

  • Industry standard platforms trusted by millions
  • Packed with advanced trading tools – EAs, indicators, algorithmic trading etc.
  • MT5 adds more products like stocks, futures and options
  • Wide developer community for adding custom tools and indicators
  • Available on desktop, web and mobile

Additional Platforms

Also consider offering:

  • Webtrader – Browser-based platform ideal for newer traders
  • Mobile apps – iOS, Android and tablet compatible apps are must-haves today
  • PAMM – For asset managers to conveniently manage investor funds
  • Social trading – Let clients automatically copy trades of top performers on your platform

Liquidity and Market Access

Liquidity is the lifeblood of any brokerage. Work with reputable liquidity providers like Citi, Deutsche Bank, and top FX aggregators like PrimeXM.

When comparing liquidity providers, analyze:

  • Spread competitiveness – Tighter spreads equal better pricing for your clients
  • Market depth – Can they fill large trading volumes without slippage?
  • Instruments offered – Do they cover FX, CFDs, commodities, indices you want?
  • Execution speed – Fast execution ensures accurate filling of orders
  • Countries covered – Do they service your target countries?
  • Reputation and stability – Choose established liquidity providers only
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Hiring an FX bridge provider like PrimeXM can simplify liquidity management. Bridges aggregate competitive quotes from multiple liquidity sources.

Regulations and Compliance

FX and CFD brokers must comply with complex regulations that vary by country. Some key considerations:

Country-specific Brokerages

  • Easier to get licensed and compliant in one jurisdiction like Australia, UK, South Africa etc.
  • But limits your client base to that country only

Global Brokerages

  • Can accept clients from multiple countries
  • But require licensing and compliance in each target country
  • Higher startup and maintenance costs

When evaluating locations:

  • EU (Cyprus, Ireland) and Australia are popular brokerage hubs
  • UK FCA and Australia ASIC have stricter compliance requirements
  • Offshore locations have less regulation but avoid for credibility

Hiring an experienced compliance team is essential when launching your brokerage.

Payment Systems

To easily manage deposits and withdrawals, utilize integrated payment systems like SafeCharge, TrustPay, Neteller, Skrill, and wire transfers.

Key steps for setting up payments:

  • Obtain merchant account from a FX friendly bank
  • Integrate regulated payment gateways and processors
  • Offer localized payment methods preferred in your markets – China UnionPay, Sofort etc.
  • Utilize segregated client funds accounts per regulations
  • Automate AML (KYC, ID verification) and risk management checks

Risk Management Systems

Robust risk management protects your brokerage and clients from excessive market volatility. Implement:

  • Margin monitoring – Require guaranteed margin deposits, set maximum leverage based on volatilility
  • Negative balance protection – Prevent clients losing more than their account balance if markets gap
  • Stop outs – Automatic closing of positions before account wipeout (50% margin recommended)

Work with your white label provider to configure optimal risk parameters in your MT4 server and bridge connection. Advanced risk tools will also reassure regulators.

Customer Support

Offering localized multilingual customer support 24/5 at a minimum is vital, via:

  • Ticketing system – For technical, trading, onboarding and security assistance
  • Live chat – Instant answers to common questions
  • Phone support in each language
  • Knowledgebase of FAQs and tutorials

Many white label providers offer outsourced support capabilities you can utilize. Provide support in languages of your major client markets.

Choosing a Bank and IBAN Generation

To easily collect client deposits and process withdrawals, set up a business account with an established bank that understands FX brokerage operations.

Banks like Barclays, Citi and Deutsche Bank have dedicated teams for FX broker clients.

Key considerations when selecting a bank:

  • FX broker friendly, with experience handling brokerage transaction volumes
  • Ability to generate IBANs in currencies of your client regions – EUR, USD, GBP etc.
  • Willingness to work with payment processors you integrate
  • Competitive fees structure for handling deposits and withdrawals

Marketing Your Brokerage

A marketing budget should be allocated from startup. Consider:

Affiliate Marketing

  • FX media sites and influencers with newsletter, web traffic
  • Pay per new account generated or trading volume

Email Marketing

  • Build email lists by country for promotions
  • Create 24 hour webinars for account onboarding

Social Media

  • Active pages on Facebook, Instagram, and Linkedin
  • Utilize ads to targeted demographics

Brand Awareness

  • PR articles in FX and trading publications
  • Sponsor forex conferences and events

Work with an FX marketing agency to create targeted campaigns across proven channels in your regions.

Branding and Web Design

A trustworthy brand is crucial to attracting new clients in the competitive forex space.

For your website and visual identity, focus on:

  • Clean, professional design – Conveys confidence and reliability
  • Bold branding – Logo, name, tagline that communicates your values
  • Responsive layout – Mobile friendly with fast load times
  • Tools and content – Platform walkthroughs, market analysis, trading calculators
  • Multilingual – Offer site in languages of your client markets

Invest in professional web design and copywriting tailored to the FX industry. This is the first impression new visitors will have of your business. Ongoing site updates and SEO are a must.

Account Types and Spreads

The accounts and spreads you offer will depend on your brokerage model. Some guidelines:

Market Maker

  • Offer fixed or variable spreads
  • Tiered accounts: Micro (high spreads), Standard, VIP (lower spreads)


  • Raw spreads directly from liquidity providers
  • Single account type optimal for transparency

Keep spreads competitive based on your target clients. ECN brokers will have the lowest spreads. New brokers can offer fixed spreads then shift to variable.

Additional Revenue Streams

To diversify income beyond spread markup:

  • Overnight swap fees – On FX, indices, commodities trades held overnight
  • Inactive account fees – Charge monthly if trading is dormant
  • Withdrawal fees – On processes like bank wires, credit cards
  • Bridge markups – Markup raw spreads from your FX bridge
  • Volume-based discounts – For high volume traders, reward loyalty

These can provide significant added revenue. But don’t overcharge – fairness and transparency will win long term clients.

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Ongoing Development and Evolution

Launching your brokerage is only step one. Ongoing improvements and adapting to industry changes will be critical for lasting success. Plan for:

  • New product additions – Indices, shares, futures, crypto – diversify portfolio
  • Ongoing marketing – Refresh campaigns, innovating acquisition channels
  • Localization – Expand languages, deposit/withdrawal methods for new markets
  • Regulatory – Keep compliance current as regulations evolve
  • Cost optimization – As you scale, renegotiate provider pricing
  • New technology – Utilize tools like AI to enhance client experience
  • Client feedback – Adapt offerings and services based on client input

By continually improving your brokerage, you can thrive in the competitive forex industry long term.

Frequently Asked Questions

What capital is required to start a white label brokerage?

Starting capital requirements depend on your brokerage model. For a standard market maker brokerage, around $100,000 to $300,000 is recommended to cover platform setup, licensing, marketing costs for the first 6-12 months until revenue is generated. ECN brokers require higher startup and operating capital.

What fees are charged by white label providers?

Fees include startup fees, monthly license costs for platforms, variable volume-based fees, and add-on tools. Shop providers for the optimal structure – fixed vs variable pricing. Total tech costs typically range from $5,000 to $15,000 monthly.

What support does a white label provide?

Reputable providers offer full operational support including assisting with licensing and integration, technology setup, risk management configuration, payments, and 24/5 customer support. They will also handle ongoing platform management, maintenance and upgrades.

What are best locations to register a brokerage?

Recommended jurisdictions for forex brokers include Australia, UK, Cyprus, South Africa, and offshore locations like Vanuatu. Each has pros and cons regarding specific regulations and compliance. Consider where you will physically operate as well.

Does my brokerage need to be regulated?

Yes, all brokers serving retail traders must be authorized and compliant in the countries where you offer services. Even offshore locations require licensing. Work with specialized compliance consultants to ensure proper registration.

How long does it take to set up a brokerage?

With a top white label provider, you can launch in 4-8 weeks. Quick setup includes branding, licensing, accounts/trading infrastructure, payments integration, website launch and marketing. Ongoing refinements will continue post-launch.

Starting a Successful Brokerage

Starting an FX and CFD brokerage has never been more accessible. With this comprehensive guide, you now understand the key components for launching and running a successful brokerage business. The hardest part is taking the first step – so get started today on making your brokerage vision a reality.

Best and Most Trusted Forex Brokers

Based on regulation, award recognition, mainstream credibility, and overwhelmingly positive client feedback, these six brokers stand out for their sterling reputations:

NoBrokerRegulationMin. DepositPlatformsAccount TypesOfferOpen New Account
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3.ExnessFCA, CySEC$1MT4, MT5Standard, Cent, Zero SpreadFree VPSOpen Exness Account
4.XMASIC, CySEC, FCA$5MT4, MT5Standard, Micro, Zero Spread20% Deposit BonusOpen XM Account
5.ICMarketsSeychelles FSA$200MT4, MT5, CTraderStandard, Zero SpreadBest Paypal BrokerOpen ICMarkets Account
6.XBTFXASIC, CySEC, FCA$10MT4, MT5Standard, Zero SpreadBest USA BrokerOpen XBTFX Account
7.VantageASIC, CySEC, FCA$50MT4, MT5Standard, Cent, Zero Spread20% Deposit BonusOpen Vantage Account
8.FXTMFSC Mauritius$10MT4, MT5Standard, Micro, Zero SpreadWelcome Bonus $50Open FXTM Account
9.FBSASIC, CySEC, FCA$5MT4, MT5Standard, Cent, Zero Spread100% Deposit BonusOpen FBS Account
10.BinanceDASP$10Binance PlatformsN/ABest Crypto BrokerOpen Binance Account
11.TradingViewUnregulatedFreeTradingViewN/ABest Trading PlatformOpen TradingView Account

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