yoast seo Premium
- Get more visitors from Google and Bing
- Attract more visitors from social media
- Increase your readers’ engagement
yoast seo plugin features and benefits
Optimize for keywords, keyphrases and synonyms, related keywords and all word forms
In yoast seo you can enter the keyword or keyphrase you’d like your post or page to rank for in the search results. We then run a check on your content to check whether you’re using the keywords often enough – but not too often – and in the right spots. In yoast seo Premium, we take this one major step further. We will not only check for the keyword or keyphrase you enter, but we will analyze your text on all variations of that word or phrase.
If the keyphrase is “room decorating ideas” and the synonym is “apartment decorating ideas” all the possible word forms of each word are taken into account: ‘apartments’, ‘rooms’, ‘room’s’, ‘decorate’, ‘decorates’, ‘decorated’, ‘idea’, etc. This way, you are truly optimizing your text. With this addition in yoast seo Premium, we can guarantee that no other WordPress plugin comes closer to how Google will see your text*! * We are constantly working on perfecting this for all available languages
Optimize for related keywords as well – Premium only
In the free version, you can only set 1 focus keyword or keyphrase. That means you’ll have to choose what exactly to optimize for. In yoast seo Premium, you have the option to add more related keywords. This means, that when you want to optimize for pen, you can also optimize for paper in the same text. You will be able reach a broader audience because of it. In both versions, yoast seo doesn’t only help you boost your ranking in the search results, but also your morale! I love that really good feeling you get when the Yoast app says your SEO is good with its green light.
Internal linking suggestions – Premium only
Internal linking is extremely important because it helps search engines to understand your site structure. But adding links by hand is slow, tedious and downright annoying. With the internal linking feature in yoast seo Premium, that’s a thing of the past. This feature analyzes your text and suggests links to related posts – as you write. Taking all the hassle out of internal linking. Yeah, we’re pretty happy about it too.
Tell Google exactly what your page is about
By adding schema.org code to your pages in a new and innovative way, we are able to improve how Google, Pinterest and other platforms understand what your page is about. With yoast seo, you are now able to tell Google that your WebPage is an Article made by an Organization, and other combinations like that. This is the most convenient way for search engines to retrieve that information, and at this moment, Yoast is the only product or plugin offering this information this way! Others just tell Google it’s a webpage, an article and that there’s a brand, without connecting all together. This leaves a lot for Google to figure out itself. Only we tell the full story.
If your website is about yourself (a Person), we’ll tell Google all the details you want Google to know, and also add your social profiles and more via that same schema.org data. This will definitely enhance your personal Knowledge Panel in Google and show these social profiles there as well, increasing your click-through chances due to that complete profile. This unique way of adding schema to your website will also connect with the schema.org data in our Local, Video or WooCommerce plugins, to make it all stunningly effective!
Preview of your page in Google
Thanks to the snippet editor, you can see through the eyes of the Google user: what will your post or page look like in the search results? And on mobile screens? Would you click a link like that? In the free version, you can only preview your link in Google, not in Facebook or Twitter.
Preview of your page in social media – Premium only
Check what your page will look like if you share it on Facebook or Twitter. Do the title fit and the image match? Will it stand out? If you want people to click, your social media shares have to look the part. If you don’t want to think about that for every single post, just set a template. The yoast seo WordPress plugin allows you to set those for all types of pages. God I love @yoast… Just gave 189 pages a unique meta description simply by editing 3 templates. Took 5 minutes. BOOM. Steve Morgan @steviephil
Readability check: increase the chances that people actually read your page
Online readers don’t read – they scan. Just like you are probably doing right now. So you should write short sentences, add subheadings and use connecting words. Do you think that’s a lot harder than it sounds? No worries. yoast seo will tell you exactly what to do, based on scientific research on readability, such as the Fresh Reading Ease score.
Full control over your breadcrumbs
Your breadcrumb can get messy because of several reasons. Some posts may be listed in several categories and appear with different breadcrumbs, for example. With yoast seo you can set a primary category for your post, and determine the taxonomy for every single page on your WordPress website.
No duplicate content: avoid confusing Google
Your website can show the same content on various URLs, which might confuse Google: this is called a duplicate content issue. yoast seo solves this by letting you indicate one URL as the original one – what techies like to call a canonical link. That way, yoast seo makes sure that your content is always found under the URL you want it to be found under. Simple.
Working in every WordPress editor
If you are an early-adapter of the Gutenberg editor, yoast seo will guide you in optimizing your posts. If you choose to use the classic editor, we’ll help you to improve your posts. No matter how you like to write your posts or pages in WordPress, we’ve got you covered.
Technical stuff in the background
Search engine robots crawl the web and create an index. And it doesn’t hurt to help them a bit. yoast seo rolls out the red carpet for the search bots, making it super easy to crawl your site and find everything. Basically, the WordPress plugin takes care of all the technical stuff for you. But hey, if technical tweaking is your thing – more power to you. With yoast seo, you can edit your robots.txt and .htaccess files, clean up your URLs and generate and update your sitemaps.
Content insights – Premium only
Our Insights functionality lists the 5 words or word combinations that appear most often on your page. That way, you can check if the topics and keywords you’d like to rank for in Google, Bing and Yahoo are in line with what you’re actually writing about. This is a Premium feature. In the free version, you’ll have to do your own content analysis, we’re afraid. Currently, this feature is only available in selected languages.
Redirect manager: your visitors don’t get stuck on a 404 Not Found page – Premium only
We all have to delete pages at some point, but when that old URL gets visitors, they bump into a 404 Not Found error. Aaaargh! To avoid this, you can redirect them to a new page with relevant information. It’s important to do this systematically to keep your website healthy. The Redirect manager allows you to do just that: after deleting a post or page, the plugin will ask you what to do with the old URL. You can also go to the menu ‘Redirects’ to see and update all your redirected pages. And you can even set ‘REGEX redirects’ to indicate that all URLs containing a certain word or expression should redirect to the same page.
Focus keyword export – Premium only
You no longer need to click around to find out what you should optimize next. In yoast seo Premium, you can download an overview of all the focus keywords you’ve used so far and of the pages that need more SEO care. You get to choose what data you’d like to see – keywords, URL, readability score and/or title – and download your overview as a CSV file. And yes, this works for content with multiple focus keywords as well.
Always updated for Google’s algorithm
You might have heard about Google Panda and Google Penguin – two major updates to Google’s search algorithm. Google also makes minor changes to its algorithm 500-600 times a year. We update the yoast seo plugin every 2 weeks. That way you’re sure that your website is optimized for Google’s most recent version of its algorithm. Updates and upgrades on our Premium plugin are only available with a valid subscription.
Ad-free – Premium only
As soon as you install yoast seo Premium, you will no longer see any ads in your WordPress plugin. Unless you love seeing the Yoast team in your right-hand column every day, of course. We can’t blame you!
Get more local customers
Every day, people search for stores or businesses nearby. They want to find directions, opening hours and contact details. Are you not on top of their search results? Then you’re losing customers to the competition in your area.
Stop worrying about how to get to that top position. Let the Local SEO plugin take care of it for you.
Your chances to rank just improved!
Our Local SEO was already the easiest way to secure your place in local search results, Google Maps and the Knowledge panel, but with our recently revamped way of adding all the important information to your web page, your chances to rank just improved even more!
By adding schema data in an innovative, new way, we make sure that search engines like Google get your location and other important information on the fly, are able to combine all that information and serve their visitors the best result for their search.
wordpress for seo
Since 2008 yoast seo has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization. Are you not entirely convinced? yoast seo is the favorite WordPress SEO plugin of millions of users worldwide!
As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.
DON’T LET YOUR COMPETITORS WIN
Do you know who your competitors are in your niche? There’s a reason why they are your competitors: they do what you do. And they might even do it better right now. That does not mean you can’t win from them, but it does mean you need all the help to get on top and stay on top! yoast seo is here to help you out as we’ve helped millions of people worldwide with their WordPress SEO efforts.
TAKING CARE OF YOUR WORDPRESS SEO
yoast seo does everything in its power to please both visitors and search engine spiders. A dedicated team of developers, testers, architects and SEO experts work daily to improve the plugin with every release. yoast seo offers:
- Title and meta description templating for better branding and consistent snippets in the search results.
- A state-of-the-art Schema implementation helps search engines make sense of your site and increases the chance on those coveted rich results.
- The most advanced XML Sitemaps functionality at the push of a button.
- Full control over your site’s breadcrumbs.
- Automatically set canonical URLs to avoid duplicate content.
- [Premium] support for our yoast seo Premium users.
- [Premium] the ability to expand yoast seo with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.
WRITE KILLER CONTENT WITH yoast seo
We know content is king, that’s why yoast seo is famous for its readability analysis and its SEO analysis. yoast seo gives you:
- The SEO analysis: an invaluable tool to write SEO-friendly texts with the right (focus) keywords in mind.
- The readability analysis: make sure that you are writing easy-to-digest, engaging content for both visitors and search engines.
- Our snippet preview that shows you how your post or page will look in the search results. Even on mobile!
- An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
- [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
- [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
- [Premium] The ability to optimize your article for synonyms and related keyphrases.
- [Premium] We now recognize different word forms of your keyphrase, like singular and plurals, but also different tenses of verbs (just in English for now). It helps you improve your text in a more natural way.
- [Premium] Automatic internal linking suggestions: write your article and automatically get suggested posts to link to!
KEEP YOUR SITE IN PERFECT SHAPE
Whether you are a business owner or blogger, a content creator, a developer or an SEO expert: yoast seo helps you keep your website in perfect shape. yoast seo:
- Tunes the engine of your website so you can focus on creating great content.
- Gives you cornerstone content and internal linking features to help you rank for the right keywords with the right pages.
- Helps you manage your team’s WordPress SEO efforts: with our SEO roles you can give colleagues access to specific sections of the yoast seo plugin.
- Has a bulk editor so you can make large-scale edits to the titles and meta descriptions of your website.
- Translates your content to structured data where possible to help search engines understand your website.
- [Premium] Gives you social previews to manage the way your page is shared on social networks like Facebook and Twitter.
- [Premium] Has a full redirect manager to keep your site healthy by easily redirecting deleted pages and changed URLs.
Yoast WooCommerce SEO plugin
- Rank higher with your online store in Google and Bing, and on Pinterest
- Get more buyers to your website by making your products stand out in the results
- Sell more online by making your products easier to find on your website
How to start with SEO?
So, you’ve started your first site and you want it to be found, so you can share your thoughts and views with the world. What to do? Let’s go through the steps of starting with SEO!
Install yoast seo
Provided that your website is on WordPress, installing yoast seo should be the first step in your SEO strategy. Our yoast seo plugin will help you to make sure your website is crawlable and findable. yoast seo will immediately take care of some technical SEO issues, just by being installed on your website. Besides that, our plugin will help you to construct your website in such a way that Google will understand and rank it. We offer a free and a premium plugin. If you’re just starting out, you’ll probably won’t need our premium version yet, although it can already save you some valuable time.
Get that first link
Google needs to know your website exists. And, in order for Google to know about your awesome new site, you need at least one external link towards your site. The reason for this: Google crawls the web. It follows links and saves all the webpages it finds in a very large database called the index. So, if you want to get into that index, you need (at least) one external link. So make sure to get that link from an external website!
What do you want to rank for?
Make sure to attract the right audience to your website. Who are your customers? For whom did you build this website? What terms do your customers use when searching on Google? And what’s their search intent, what kind of content are they looking for? Find out as much as you can about your audience.
SEOs refer to this stage as doing your keyword research. This is a hard and important phase. There are a lot of helpful tools that make doing keyword research easier. Some of these tools are free, others are rather expensive. While these tools will make the difficult phase of keyword research easier, you should remember that you can’t outsource your keyword research to a tool. You really need to think about your audience and about the search terms they are using. It’s also important to analyze what you’re seeing in the search results pages when entering your keywords. Take your time for this phase. It is crucial. If you do your keyword research correctly, you’ll come up with a long list of keywords you want to rank for.
Set realistic goals
For a new site, it is rather hard to rank high in the beginning. Older sites already have a history, established their authority and a lot of links pointing towards them. That means that Google’s crawlers come by more often at older sites. For a new site to rank, you’ll always need to be a little patient. And remember: some search terms will be out of reach for a new site because there’s too much competition.
If you’re just starting with your site, try to aim at ranking for long-tail keywords. Long-tail keywords are keywords that are longer and more specific and have far less competition than the popular head keywords. After a while, when your site starts to rank for the long-tail keywords, you could try and go after the more head keywords.
As I already mentioned in step 2, Google follows links. Google also follows the links on your website, your internal linking structure. It crawls through your website following the internal linking structure of your site. That structure is like a guide to Google. Make sure your internal linking structure is flawless. That’ll help with your ranking.
If you start with a brand new website, you’ll probably don’t have much content yet. This is the perfect time to think about structure. Now it is relatively easy. It’s like having a new closet and you haven’t started buying clothes. Now is the time to think about the things you want to put on the top shelf and which items you want to hide in the back of your closet. So, decide which pages are most important to you. What are the pages you want to rank with? Make sure that these pages have the most internal links pointing towards them.
In order to get ranked, you need to have content. A very important step in how to start with your SEO is to write amazing content for all these search terms you want to be found for. The content analysis in the yoast seo plugin will help you to write that content. Our analysis will help you to write a text that is both readable and SEO friendly.
While you’re writing, make sure to use the words you want to be found for. Use them in headings and in the introduction and conclusion of your text. After writing your text, you should optimize your SEO title and your meta description. The yoast seo plugin will help you to do all these things.
Get those links!
External links are important to get your site in high positions in those search engines. But gathering those external links can be a hard process. Make sure to write content people want to share and link to. Original ideas and great, valuable content will make the chance that people would want to share that much bigger.
Of course, reaching out to people and making them aware of your awesome website and product can be a good strategy to get those external links too. Read more about a successful link building strategy or find out what link building is first.